Air Ballooning
AR sculpture · WebAR · 2023
Client: Velikie Luki air baloon show | Format: WebAR sculpture | Duration: 7 days | Role: Concept, 3D, AR development | Tech: Blender, WebAR
CONCEPT / STORY
Air Ballooning is a site-specific AR installation created for a public city event dedicated to flight, freedom, and open space.
The digital layer enhances the physical environment, offering visitors an additional dimension of experience.
The project was designed to extend the emotional impact of a city celebration through augmented reality. The AR object acts as an invisible layer of the environment, revealed through the viewer’s device.
Air Ballooning is a site-specific AR installation created for a public city event dedicated to flight, freedom, and open space.
The digital layer enhances the physical environment, offering visitors an additional dimension of experience.
The project was designed to extend the emotional impact of a city celebration through augmented reality. The AR object acts as an invisible layer of the environment, revealed through the viewer’s device.
AR EXPERIENCE
Visitors launch the AR scene on-site and encounter a digital object integrated into the urban space. The experience complements the real-world event rather than distracting from it.
VISUAL LANGUAGE / ART DIRECTION
- light, airy forms;
- references to sky and movement;
- calm, open color palette;
- careful integration with the surrounding architecture.
PROCESS & TECH
Concept & References
Space metaphors, motion studies, AI previsualization.
Space metaphors, motion studies, AI previsualization.
3D Modeling & Texturing
Blender, metallic shaders, mobile optimization.
Blender, metallic shaders, mobile optimization.
AR Integration
WebAR setup, lighting rig, responsive reflections.
WebAR setup, lighting rig, responsive reflections.
Launch at Festival
Testing, QR placement, on-site support.
Testing, QR placement, on-site support.
Let's create something extraordinary
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We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ ✶ ✶ ✶ ✶ ✶