AR Concert Show
First AR Show in Russia · WebAR 360 · 2023
Client: CDP, Moscow | Format: WebAR 360 | | Role: Concept, 3D, AR development | Tech: Blender, AI, WebAR
CONCEPT / STORY
This large-scale AR concert show was created for the musical duo Stacy Trotskaya & Dzeni as an immersive audiovisual performance combining live music and augmented reality.
Over the course of a 45-minute show, sound, movement, and digital visuals merged into a single spatial narrative experienced in real time.
The project was conceived as an exploration of how augmented reality can extend live musical performance beyond the stage.
Instead of acting as a background layer, AR became an active visual instrument responding to rhythm, mood, and musical structure. Each composition unfolded as a distinct visual chapter, transforming sound into spatial form.
The concert existed simultaneously in physical and digital dimensions, creating a multi-layered perception of performance.
Artistic Intent
The goal was to build a new type of concert experience where music is not only heard, but visually inhabited.
Augmented reality allowed abstract emotions tension, release, harmony, intensity to materialize as animated structures, organic forms, and cosmic environments. Visuals were designed to complement the music without overpowering it, maintaining a balance between presence and immersion.
This large-scale AR concert show was created for the musical duo Stacy Trotskaya & Dzeni as an immersive audiovisual performance combining live music and augmented reality.
Over the course of a 45-minute show, sound, movement, and digital visuals merged into a single spatial narrative experienced in real time.
The project was conceived as an exploration of how augmented reality can extend live musical performance beyond the stage.
Instead of acting as a background layer, AR became an active visual instrument responding to rhythm, mood, and musical structure. Each composition unfolded as a distinct visual chapter, transforming sound into spatial form.
The concert existed simultaneously in physical and digital dimensions, creating a multi-layered perception of performance.
Artistic Intent
The goal was to build a new type of concert experience where music is not only heard, but visually inhabited.
Augmented reality allowed abstract emotions tension, release, harmony, intensity to materialize as animated structures, organic forms, and cosmic environments. Visuals were designed to complement the music without overpowering it, maintaining a balance between presence and immersion.
AR EXPERIENCE
Throughout the 45-minute performance, the audience encountered a sequence of AR scenes synchronized with live music.
Using mobile devices, viewers accessed augmented layers that evolved in real time:
from animated floral compositions to expansive cosmic visualizations. Each musical piece introduced a new spatial atmosphere, expanding the emotional range of the concert.
Using mobile devices, viewers accessed augmented layers that evolved in real time:
from animated floral compositions to expansive cosmic visualizations. Each musical piece introduced a new spatial atmosphere, expanding the emotional range of the concert.
VISUAL LANGUAGE / ART DIRECTION
- dynamic AR animations
- floral and organic patterns
- cosmic and abstract visual structures
- rhythmic motion synchronized with sound
- smooth transitions between visual states
The visual system was built to flow continuously with the music, avoiding sharp interruptions or visual overload.
PROCESS & TECH
Concept development and visual dramaturgy
Creation of AR scenes aligned with musical structure
Animation and spatial composition
WebAR deployment optimized for live audience interaction
Let's create something extraordinary
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We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ ✶ ✶ ✶ ✶ ✶