AR Fashion | Clothing & Accessories
Image tracking · WebAR · 2025
CONCEPT / STORY
This project explores how augmented reality can extend fashion beyond physical form, transforming everyday clothing and accessories into interactive digital experiences.
Through AR, T-shirts, hoodies, rings, and bracelets become dynamic surfaces where digital narratives unfold in real space.
Artistic Intent
My intention was to demonstrate how AR can gently integrate into everyday aesthetics without overpowering them.
The digital elements do not replace the physical object; they complement it. Clothing remains wearable, minimal, and familiar, while AR adds an invisible dimension that unfolds only when the viewer chooses to engage.
This approach positions AR as an extension of personal expression rather than a spectacle.
This project explores how augmented reality can extend fashion beyond physical form, transforming everyday clothing and accessories into interactive digital experiences.
Through AR, T-shirts, hoodies, rings, and bracelets become dynamic surfaces where digital narratives unfold in real space.
Artistic Intent
My intention was to demonstrate how AR can gently integrate into everyday aesthetics without overpowering them.
The digital elements do not replace the physical object; they complement it. Clothing remains wearable, minimal, and familiar, while AR adds an invisible dimension that unfolds only when the viewer chooses to engage.
This approach positions AR as an extension of personal expression rather than a spectacle.
AR EXPERIENCE
By scanning the garment or accessory with a mobile device, users unlock AR content attached to the physical item.
Digital elements appear directly on the body or around it, responding to movement and scale. Each item offers a slightly different interaction, encouraging playful exploration and repeat engagement.
Formats & Objects
The project includes AR experiences for:
Digital elements appear directly on the body or around it, responding to movement and scale. Each item offers a slightly different interaction, encouraging playful exploration and repeat engagement.
Formats & Objects
The project includes AR experiences for:
- T-shirts and hoodies
- Rings
- Bracelets
VISUAL LANGUAGE / ART DIRECTION
- lightweight, immersive AR animations
- organic and abstract digital forms
- subtle glow and motion
- alignment with the garment’s print and silhouette
PROCESS & TECH
Concept development for wearable AR interactions
Creation of 3D elements adapted to body movement
Optimization for mobile AR and WebAR
Testing across different garments and accessories
Let's create something extraordinary
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We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ We are all born of stardust — and in the end, we return to it.✶ ✶ ✶ ✶ ✶ ✶